Elevating Artists Inspiring Audiences
Featured Bands
Feeling 22 - A Tribute to Taylor Swift
Queens Of Country
About Us
Founded in 2025, Upde Entertainment is a music company built on a foundation of experienced leadership in music production and live performance. With multiple professional bands under its umbrella, Upde Entertainment delivers world-class concert experiences that capture the true essence of each artist.
Our mission is twofold: to provide high-quality, memorable live shows that offer exceptional value, and to empower musicians by fostering their artistic growth and career development. Committed to excellence and integrity, Upde Entertainment is building a brand that champions both top-tier performance and the long-term success of the artists we represent.
Leadership
Fred Updegraft
Fred is a gifted multi-instrumentalist with more than a decade of professional touring experience. He is an accomplished entrepreneur, educator, music director, producer, technician, audio engineer, and bandleader. Driven by a passion for excellence and equipped with a uniquely diverse musical skill set, Fred can elevate bands to their highest potential.
Chris Updegraft
With over 35 years of live performance experience as a keyboardist, Chris brings a rare blend of creativity and executive insight to Upde Entertainment. A lifelong musician and seasoned business leader with more than two decades of executive leadership and entrepreneurial experience, Chris is driven by a passion for excellence in both music and business. His experience fuels the company’s mission to deliver world-class live concert experiences while mentoring and empowering emerging artists and musicians.
Book a Band
Contact us for booking and more information.